Journalism for everyone

Christopher Cheung (left) discusses his provocative new book about race and representation in Canadian media in this exclusive BCBookLook interview.” FULL STORY


The man behind Fluevog shoes

November 05th, 2019

Vancouver shoe designer, John Fluevog, who created an eponymous shoe brand and retail store empire that was named as one of the world’s most innovative fashion companies by Fast Forward magazine, has written Fluevog: Fifty Years of Unique Soles for Unique Souls (LifeTree/Greystone, $65) to celebrate the upcoming 50th anniversary of his company in 2020. The coffee table style book shares behind-the-scenes glimpses into the Fluevog brand evolution and its creator’s design process. His original shoe sketches, handwritten messages, and unpublished photos are combined with stories and graphic novel elements to capture the shoe designer/retailer’s history. It’s not often that a brand name becomes synonymous with the product, but “Fluevogs” have that cachet to fashionistas around the world, instantly bringing to mind the whimsical qualities of his shoes. In addition to appearing on fashion runways, celebrities such as Madonna and musician Jack White have donned Fluevogs. The brand is also the official uniform shoe of flight attendants on Air Canada Rouge. Book publication date is set for November 5, 2019. 978-1-928055-53-2

Leave a Reply

Your email address will not be published. Required fields are marked *

  • About Us

    BC BookLook is an independent website dedicated to continuously promoting the literary culture of British Columbia.