Veronica Woodruff

March 30th, 2026

Raised in a family affected by addiction and later working in environments where alcohol was central to social and professional life, Veronica Woodruff traces how drinking becomes normalized—from Prohibition-era attitudes to today’s sober curious movement. Woodruff’s debut, Blind Drunk: A Sober Look at Our Boozy Culture (Tidewater Press $24.95), a memoir-driven examination of North America’s drinking culture through both lived experience and research.  Based in Pemberton, BC, on Lil̓wat Nation territory, her work in environmental science and leadership informs a broader lens on behaviour, systems and social change, grounding Blind Drunk in both personal insight and cultural analysis. 9781990160462

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