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Sisu is an antidote to consumerism

May 21st, 2017

A former Associate Editor of B.C. BookWorld, Helsinki-based writer, editor and broadcast journalist Katja Pantzar was born in Finland and raised and educated in Canada. A freelance member of the Finnish public broadcasting company Yle’s news team, Pantzar is a regular contributor to Blue Wings, the inflight magazine of Finnair, and Helsinki correspondent for Monocle 24. She is the author of three guides to Helsinki: The Hip Guide to Helsinki, Helsinki by Light and 100 Things to Do in Helsinki. The Magic of Sisu: In search of courage, strength and happiness the Finnish way (2017) is Pantzar’s personal account and hands-on guide to sisu and how it helped her on her personal journey to physical and psychological wellbeing. Hodder will publish this book in the UK in April of 2018, together with Penguin Random House USA’s non-fiction imprint TarcherPerigee in North America. In 2017, reprint rights for her book The Magic of Sisu were also sold internationally to CHINA, Yeeyan Publishing; CZECH REP., Mladá Fronta; FRANCE, Belfond; GERMANY, Bastei Lübbe; ITALY, Marsilio; NETHERLANDS, Kosmos; POLAND, WUJ; RUSSIA, AST; SPAIN, and Roca Editorial (WS).

According to her literary agency, the book arose from her responses to Canada where “the consumerist and materially obsessed culture left her feeling empty and unhappy. When she received treatment for depression in her mid-20s, the medical practitioners treating her simply prescribed medication and sleeping pills, no thought given to her lifestyle.

“After moving to Finland, Katja discovered sisu: the Finnish approach to well being defined by a special kind of resilience, grit and courage. She embraced this way of living and experienced a dramatic turnaround in her health and happiness.

“Simple, functional exercise (as simple as riding her bike to work), the Nordic diet,spending time in nature and water together with a more courageous outlook, all served to transform Pantzar’s life: her anxieties, fatigue and pain left behind in the sea.”

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